Marketing Specialist

Invofox is the document AI for software companies. We're the leading technology for these processes in Europe and we're currently expanding worldwide 🚀.

As a US-based company located in San Francisco (US) and Madrid (Spain), we are actively seeking to grow our team by hiring a Marketing Specialist. We are specifically looking for someone who is for our office at San Francisco (US).

🔎Invofox is looking for 🔎

Invofox is looking for a Marketing Strategist with experience in SaaS solutions and track record of success in developing and implementing effective sales, marketing and link-building strategies for the UK and US markets. You´ll also help manage organic search marketing initiatives and develop new strategies to explore the US and UK SaaS market.

The ideal candidate should have a solid understanding of marketing and sales principles, as well as experience with inbound and outbound marketing techniques, SEO, Google Tools/Resources and social media marketing; Should also possess strong data analysis skills, the ability to identify trends, and experience in making data-driven decisions to optimize marketing and sales campaigns.

¡Passion for creating strategies and winning processes is a plus for us!

Main daily responsibilities:

• Build and execute a successful global marketing/sales strategy.
• Perform research and competitive analysis, develop, and regularly produce basic reports and strategies, conduct content, and perform SEO forecasting.
• Collect data and report on all aspects to improve performance. Developing the best possible net linking strategies.
• Continuously build your critical thinking, interpersonal skills, presentation delivery, demonstrate curiosity and proficiency in all aspects of your position.
• Research, identify, and generate actionable insights from both provided and new data sources.
• Develop and implement various market strategies by utilizing tools such as Google Analytics, Google Search Console, Google Trends, Google Ads Keyword Planner, among others.
• Contribute to the development of strategic deliverables such as content gap analyses (and associated opportunity forecasting) that identify and highlight competitive opportunities for our team to pursue.
• Review and provide best practice SEO recommendations for page templates, individual pieces of site content, and other assets.
• Support and create reporting for our team including delivered at different cadences (monthly, quarterly, annually).
• Proactively look for anomalies and surfacing opportunities by monitoring regularly for performance and threats, escalating wins, losses, and opportunities to your team.
• Communicate effectively on a cross-functional team.
• Be updated with the latest SEO trends, strategies, and updates.

Our Invofox candidate must have:

• Proven experience in the SaaS industry, experience in start-ups/scale-ups is a plus.
• Experience establishing successful strategies to create opportunities in US-UK SaaS market.
• Experienced project manager, used to working with multicultural teams.

Qualifications:

• Required at least 3+ years of experience in marketing strategy and digital marketing.
• English skills (Native), written and spoken.
• Proven marketing strategist experience in onsite and offsite activities and digital marketing.
• In-depth experience with website analytics tools (ex: Google Analytics) and Google Search Console.
• Exposure to content strategy, web development, and off-site platforms.
• Experience with website analysis using a variety of analytics tools including Google Analytics & Google Data Studio.

What we offer:

• Based on your experience we have a competitive Salary and bonus based on results.🪙(90k base salary + 30k bonus)-)(120k base salary + 30k bonus).
• Development of a career in a rapidly growing company. 🚀
• Annual Leaves, Sick Leave: 20 days per year + 5 mandatory sick leave 🌴⛱️
• 401k Pension Plan: up to 5% total (dollar for dollar) match, immediate eligibility, immediate vesting. 💲.

We are looking for enthusiasm and a willingness to learn in a changing and continuously growing environment. You will receive specific training for the position before starting work.

Are you ready to take on a new challenge? We're waiting for you.